o Lick Creative
- List all methods of marketing used to promote the game – consider viral and guerilla marketing techniques as well as more traditional methods.
o Viral, Guerilla, Official website, Dire Creation, Revenue Streams, Print Marketing, Point of Sale, Synergy.
- Give examples of how synergy was used to promote the game.
o DJ’s created a jazz remix for the game
- How was desire creation built around the game before its release?
o They released DLC and Trailers to entice the public to want the game
- How were British audiences targeted in the marketing of the game?
o LA Noire style Metro magazine and advertisements covering the underground.
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- What are the implications of gatekeeping for the target audience?
o Gatekeeping ensures that the minimum age for the intended target audience plays the game, and no one younger.
- Once you have purchased the game how have Rockstar maintained the desire creation?
o Rockstar released Downloadable Content (DLC), available to gamers via XBOX Live Marketplace and PlayStation Network.
October 2006
Rockstar Games is pleased to announce a partnership with Team Bondi Pty Ltd to publish the ground-breaking next generation crime thriller L.A. Noire. Developed by Team Bondi, a new Australian based studio founded by Brendan McNamara, of The Getaway, L.A Noire is an interactive detective story set in the classic noir period of the late 1940's.
L.A. Noire blends action, detection and complex storytelling and draws players into an open-ended challenge to solve a series of gruesome murders. Set in a perfectly recreated Los Angeles before freeways, with a post-war backdrop of corruption, drugs and jazz, L.A. Noire will truly blend cinema and gaming.
Rockstar Games is pleased to announce a partnership with Team Bondi Pty Ltd to publish the ground-breaking next generation crime thriller L.A. Noire. Developed by Team Bondi, a new Australian based studio founded by Brendan McNamara, of The Getaway, L.A Noire is an interactive detective story set in the classic noir period of the late 1940's.
L.A. Noire blends action, detection and complex storytelling and draws players into an open-ended challenge to solve a series of gruesome murders. Set in a perfectly recreated Los Angeles before freeways, with a post-war backdrop of corruption, drugs and jazz, L.A. Noire will truly blend cinema and gaming.
September 2006
Rockstar Games and Team Bondi join forces to publish this ground-breaking next-generation crime thriller
New York, NY -- September 25, 2006 -- Rockstar Games, the world-renowned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is pleased to announce a partnership with Team Bondi Pty Ltd to publish the ground-breaking next generation crime thriller L.A. Noire. Developed by Team Bondi, a new Australian based studio founded by Brendan McNamara, of The Getaway, L.A Noire is an interactive detective story set in the classic noir period of the late 1940's. L.A. Noire blends action, detection and complex storytelling and draws players into an open-ended challenge to solve a series of gruesome murders. Set in a perfectly recreated Los Angeles before freeways, with a post-war backdrop of corruption, drugs and jazz, L.A. Noire will truly blend cinema and gaming.
Sam Houser of Rockstar Games serves as Executive Producer and Brendan McNamara as Director of Development for L.A. Noire.
"Brendan and I have known each other for a long time, and to finally have the opportunity to work together on a game is exciting," said Sam Houser , Founder of Rockstar Games. "The longstanding mutual respect and the combined experience between the two of us make this a great partnership," added Brendan McNamara, CEO of Team Bondi.
L.A. Noire is a next-generation title and will be published by Rockstar Games. The official trailer will be released October 5th at www.rockstargames.com/lanoire.
Tech
December 2010
L.A. Noire is a dark and violent detective thriller set against the backdrop of Los Angeles in the post-war years of the late 1940's, where you'll take the reins of newly minted detective Cole Phelps as he solves gruesome and mind-bending cases, interrogates suspects, and rises through the ranks of the LAPD.
"The Technology Behind Performance" showcases how L.A. Noire will utilize the brand new MotionScan technology, which provides an unprecedented level of realism, detail, and emotion never seen before in a videogame, bringing characters to life in a totally new way.
May contain content inappropriate for children.
Rockstar Games and Team Bondi join forces to publish this ground-breaking next-generation crime thriller
New York, NY -- September 25, 2006 -- Rockstar Games, the world-renowned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is pleased to announce a partnership with Team Bondi Pty Ltd to publish the ground-breaking next generation crime thriller L.A. Noire. Developed by Team Bondi, a new Australian based studio founded by Brendan McNamara, of The Getaway, L.A Noire is an interactive detective story set in the classic noir period of the late 1940's. L.A. Noire blends action, detection and complex storytelling and draws players into an open-ended challenge to solve a series of gruesome murders. Set in a perfectly recreated Los Angeles before freeways, with a post-war backdrop of corruption, drugs and jazz, L.A. Noire will truly blend cinema and gaming.
Sam Houser of Rockstar Games serves as Executive Producer and Brendan McNamara as Director of Development for L.A. Noire.
"Brendan and I have known each other for a long time, and to finally have the opportunity to work together on a game is exciting," said Sam Houser , Founder of Rockstar Games. "The longstanding mutual respect and the combined experience between the two of us make this a great partnership," added Brendan McNamara, CEO of Team Bondi.
L.A. Noire is a next-generation title and will be published by Rockstar Games. The official trailer will be released October 5th at www.rockstargames.com/lanoire.
Tech
December 2010
L.A. Noire is a dark and violent detective thriller set against the backdrop of Los Angeles in the post-war years of the late 1940's, where you'll take the reins of newly minted detective Cole Phelps as he solves gruesome and mind-bending cases, interrogates suspects, and rises through the ranks of the LAPD.
"The Technology Behind Performance" showcases how L.A. Noire will utilize the brand new MotionScan technology, which provides an unprecedented level of realism, detail, and emotion never seen before in a videogame, bringing characters to life in a totally new way.
May contain content inappropriate for children.
