Initial Video Game Research

·      The Global Video Industry is currently worth $65 billion (From June 2011)

·      From that, the value of the British Video Game industry is £3.6 million.

·      8 out of 10 homes currently have a games console.

·      The Nintendo Wii is the most popular games console, due to at least 32% of gamers buying a Wii.

·      The current sales percentages for each 7^th generation colsole are:

o   Nintendo Wii: 44.1% (89.3m)

o   XBOX 360: 28.5% (57.6m)

o   PlayStation 3: 27.4% (5.5m)

·      The current sales statistics on the relationship between gender and consoles are

o   Females:

·      80% - Nintendo Wii

·      11% - XBOX 360

·      9% - PlayStation 3

·      The top 5 most successful games are:

1.     Wii Sports – 41m

2.     Super Mario Bros. (NES) – 40m

3.     Pokémon (Gameboy) – 32m

4.     Tetris (Gameboy) – 31m

5.     Duck Hunt (NES) – 28m