- When were the trailers released for the game? List dates and analyse what was shown in the trailers.
o 16/12/2010 First Trailer
o 21/01/2011 Teaser Trailer
o 24/01/2011 Official Trailer
o 09/02/2011 Gameplay Trailer - “Orientation”
o 09/03/2011 Gameplay Trailer - “Investigation and Interrogation”
o 07/04/2011 3rd Official Trailer
o 21/04/2011 Gameplay Trailer - “Rising through the Rank”
o 28/04/2011 Official UK Commercial
o 11/05/2011 Official Launch Trailer
o 18/05/2011 Official Launch TV Advert
o 16/06/2011 DLC Case Trailer - “Reefer Madness”
o 09/11/2011 The Complete Edition launch Trailer
- Give examples of how synergy was used to promote the game.
o DJ’s created a jazz remix for the game
- Were there any particular deals struck between Rockstar and the platforms?
o Deal struck with Microsoft (XBOX 360) and Sony (PlayStation 3)
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- How have Rockstar maximized their potential revenue streams?
o Rockstar released Downloadable Content (DLC) to XBOX Live and PlayStation Network for 800 MS Points and £7.19 respectively for a limited time. Rockstar also released such merchandises as Stickers, T-shirts, Posters, Standees.
- How can you access/purchase the game?
o Some of the major media outlets sell/sold the game, including Tesco, ASDA and Morrisons. The game can also be bought from e-commerce businesses including eBay and Amazon. Rockstar also have contracts with Microsoft and Sony for XBOX Live Marketplace and PlayStation Network respectively.
